About
Mission and Strategic Plan
Goal 4: Long-Term Financial Sustainability
Hockaday will ensure its long-term financial sustainability, enhance affordability and access, and grow and diversify its sources of support.
Strategies:
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- Assess the competitive landscape and market pressures to more effectively define and communicate the “value proposition” of a Hockaday education.
- Maximize the use of Hockaday’s resources to sustain academic and co-curricular excellence, enhance affordability and access, and achieve School goals and facility needs.
- Challenge our operational model and adapt decision-making to innovate without adding.
- Evaluate opportunities to grow and diversify revenue streams to support Hockaday’s mission.
- Build support among all our constituencies by cultivating connections and engagement, with a goal of increasing participation in our fundraising efforts.
- Sustain and grow loyalty by telling Hockaday’s story through the generational voices of its alumnae, faculty, students, and families.
The Hockaday School
Within the private school community, The Hockaday School is an independent college-preparatory day school for girls from grades PK–12 located in Dallas, Texas. Students realize their limitless potential through challenging academic curricula, arts, athletics, and extracurricular programs so that they are inspired to lead lives of purpose and impact.